The Icey Promise - giving back
As I mentioned in my previous post, it was important to me when launching my brand to make sure that I built in an element of giving back to others.
This isn’t a marketing gimmick for us.
Growing up, both my husband and I were raised in families where we were always encouraged to give back to our community and to those less fortunate than us. I guess you could say we see it as a way in which we express our gratitude for the opportunities we have been given, as well as an opportunity to help provide opportunities for others.
So, it was only natural that I would build an element of charitable giving into my business and we’ve decided to call this the ‘Icey Promise’.
What is the Icey Promise?
The Icey Promise is our promise to you that, for every Icey product that you buy, we will donate at least 10% of our profits to charitable organisations that support and empower other people to build a better future for themselves.
Rather than committing to only one charity, we would love to support a few different charities. So, if you run a charity or have a charity that you would recommend, please do get in touch! In particular, we are keen to support UK charities in any of the following three categories:
1. People, including:
- Equality and diversity
- Women’s rights and empowerment
- Children and youth
- Human rights
2. Opportunities for progress, including:
- Relief and prevention of poverty
- Education and learning
- Employment, trades and professions
3. Environment and sustainability
Before you leave, make sure you buy an Icey bottle and help us to make a difference in somebody’s life. Now, doesn’t that feel great!